Weis Markets Partners with PA Dairymen’s Association, Feeding Pennsylvania and American Dairy Association North East to Celebrate World Milk Day

Kickoff event marks the beginning of month-long in-store fundraising campaign to help support Pennsylvanians facing hunger.

Weis Markets, PA Dairymen’s Association, Feeding Pennsylvania and American Dairy Association North East celebrated World Milk Day and National Dairy Month with the kickoff of the Fill a Glass with Hope® campaign at the company’s Enola, Pennsylvania store.

At the event, Weis Markets donated $5,000 worth of fresh milk to the Central Pennsylvania Food Bank, which has locations in Harrisburg and Williamsport PA. In addition, vendor partners including Upfield US, Kraft Foods, Lactalis Heritage Dairy, Tropicana, Chobani and Dannon along with Weis, together donated $50,000 to support the Fill a Glass with Hope campaign to help ensure Pennsylvanians have access to fresh, nutritious milk. The company also hosted the PA Dairymen’s “Milkshakes On The Moo-ve” truck for attendees to enjoy milkshakes.

“We are deeply committed to supporting our local communities and fighting food insecurity,” said Weis Markets Vice President of Marketing and Advertising Maria Rizzo. “As a local company, we take great pride in partnering with neighboring organizations to ensure our local community members have access to fresh, nutritious milk. Through our Fill a Glass with Hope campaign, and with the generous contributions from our vendor partners, we are able to make a tangible impact on the lives of many Pennsylvanians. We are especially grateful to our customers who join us in this cause by rounding up their grocery payments throughout June.”

Weis Markets customers statewide throughout the month of June can round up their grocery orders at self-checkout to help neighbors facing hunger bring home local, nutritious milk. Donations will be distributed to the following local food banks to purchase milk: Central Pennsylvania Food Bank, Helping Harvest Fresh Food Bank, Philabundance, Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania, and the Weinberg Northeast Regional Food Bank. 

The event featured special appearances from former Pittsburgh Steelers Quarterback Charlie Batch; Pennsylvania Secretary of Agriculture Russell Redding; PA Dairy Royalty; local dairy farmer Lolly Lesher of Way-Har Farms; Executive Director of PA Dairymen’s Association Dave Smith; representatives from Feeding Pennsylvania; representatives from American Dairy Association North East; and representatives from local food banks and vendors. 

“The Pennsylvania Dairymen’s Association and the dairy farmers of Pennsylvania are very proud to support Fill a Glass with Hope,” said Executive Director of PA Dairymen’s Association Dave Smith. “Our dairy farmers universally believe all persons should have access to protein rich and nutrient dense milk for their diets and Fill a Glass with Hope and supporters like Weis Markets help with the mission of providing access to milk to all.”

“Dairy farmers are not only committed to producing nutritious, wholesome milk, they believe everyone should have access to it. That is why the Fill a Glass with Hope campaign is so meaningful,” said American Dairy Association North East CEO John Chrisman. “We thank Weis Markets for their commitment and for their dedication to the communities that they serve.”

“On World Milk Day, we celebrate how dairy delivers for the charitable food network through Fill a Glass with Hope. Milk’s high nutritional value makes it one of the most requested items at food banks,” explained Julie Bancroft, CEO, Feeding Pennsylvania. “We’re grateful to our Fill a Glass with Hope partners and sponsors for ensuring nutritious milk reaches families facing hunger.”

“As we kick off our celebration of National Dairy Month, we highlight that thousands of our neighbors facing hunger will be thrilled to receive fresh milk made possible through Weis Markets’ extraordinary donation today. Ongoing support from Weis Markets, the Pennsylvania Dairymen’s Association, American Dairy Association Northeast, and Pennsylvania dairy farmers powers our innovative fresh milk program, which aligns with our emphasis on providing nutritious food assistance,” said Joe Arthur, CEO of the Central Pennsylvania Food Bank. “I will also note that we are in a hunger crisis right now due to persistent household cost inflation, and we are asking for others to follow Weis Markets’ example. Please contribute generously as we need more help, more food, and more financial support than ever as the need for our services is now above where it was at the peak of the pandemic.”

Milk is one of the most requested items at food banks but one of the least donated due to perishability. Without milk in the diet, it is difficult to get the recommended essential nutrients for health, especially for children. Milk is the top source of calcium, potassium, and Vitamin D in the American diet—nutrients critical to development and growth in children.